The new Fender Instrument Strings initiative will begin Jan. 1, 2010. The company’s entire selection of strings will be made in the USA of premium materials on State-of-the-Art machinery employing the most stringent of quality control processes. All new packaging will further enhance merchandising and is printed on environmentally-friendly, recycled stock with soy ink. Further, all new Fender strings will feature corrosion-proof, inner packaging; an innovation designed to ensure string freshness and life over much longer periods than was previously possible.

Also beginning January 1st, Fender Strings will put forth a renewed commitment to aggressive marketing which will feature consistent advertising, social and viral marketing presence and artist programs.

Designed with the end-consumer in mind, the Fender Strings initiative renews our commitment to our global customers by providing best-in-class product at the most competitive prices from the most recognized brand name in the musical instruments industry.